Case study Coursework Example | Topics and Well Written Essays - 2000 words - 3

Case study - Coursework Example Since the inception of Amazon, its vision has always been consistent. The vision has been to provide the biggest selection in the world, as well as being the most customer centered (centric) company. These core proposition are communicated both online and offline. The pricing proposition entails the strategy of daily low pricing technique by not offering discounts to a small number of products within a particular period of time. The offer is on low prices and it is applied to all the ranges of products offered. Gregg (2012) illuminates that one of the communication avenues that have contributed to the success of Amazon is the use of Bing. Bing is a default search engine embedded in the Amazon browser especially in the kindle tablets. The other browsers that serve as alternatives to the Bing are Dolphin, Opera, and Maxthon. Majority installed the Bing as a silk browser. The Bing browser allows online shopping of a wide and wild selection of magazines, books, DVDs, Music, Video, comput ers, electronics, apparels, and jewelry among many other products. Mark (2010) explains that the Amazon also utilizes the Yahoo browsers just like Bing in the communication and promotion of products. On the other hand, the use of Google is majorly for the retail of books, home items, as well as garden in general. Yahoo and Bing sometimes appear to be similar in the communication technique. However, for Google, it is slightly different on how it communicates the core proposition despite the fact that the three communicate the basic propositions highlighted earlier. In addition to the above discussed avenues, core propositions are also communicated in the Amazon website called Amazon.com (Chaffey, 2005). In this website, they are not presented in the sentence list format but are listed in form of departments. Clients are usually directed to the websites through various online targeted marketing avenues such as sponsored search,

Managing Virtual Teams.A Case Study Essay Example | Topics and Well Written Essays - 500 words

Managing Virtual Teams.A Case Study - Essay Example Running a virtual company can be a rewarding experience for everyone involved. The employees are given greater freedom to complete their work task based on their own schedule. In general each employee has greater flexibility over their daily routine. Employees that telecommute get a change to spend more family time due to the fact that their homes become their home offices. It is very important you trained your employees to learn how to manage their time adequately. Telecommuting requires self-discipline in order to be able to meet the work deadlines of the job. In the news media business information travels fast, thus companies need employees that can stay on top of the latest trends. In order to manager a virtual staff you need to keep the lines of communication open. I recommend that you switch your cellular phone provider or change the plan in order to give all employees phones with unlimited minutes. The employees need to stay united and being able to call each other for support in work related matters should be encouraged. As part of their home office equipment each employees must have a printer, fax machine, copier, digital camera, desktop or laptop computer, and broadband internet access. All the materials must be provided by the company since moving to a virtual environment should not cost the employees any out of pocket expenses.