Summer Training on Marketting Research free essay sample

SUMMER TRAINING PROJECT REPORT ON â€Å"MARKET RESEARCH ON CONSUMER PREFERENCE OF THE FORM OF PACKAGED GARAM MASALA† TABLE OF CONTENTS * Certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 02 * Declaration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 03 * Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 04 * Preface†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 05 * Objectives†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 06 * Exploratory Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 * Company’s SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. .. 16 * Khada Masala V/S Pisa Masala†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .17 * Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 CERTIFICATE This is to certify _________of B. B. A. IV Semester has completed his Summer Training in ______________ and has drafted this market research report under the guidance of Prof. ________, Faculty Prestige Institute of Management and Research, Indore, as his Mentor for Summer Training Project. Prof. _______ Mentor DECLARATION This is to declare that this report â€Å"MARKET RESEARCH ON CONSUMER PREFERENCE OF THE FORM OF PACKAGED GARAM MASALA † is a market research about the domestic usage of Spices used in Indian Kitchens. I have worked on behalf of______________, situated at Berchha, as a Market Researcher for their forthcoming venture into Packaged Garam Masala market. ACKNOWLEDGEMENT It is a matter of great satisfaction and pleasure to present this market research report on Summer Training in _______________________ I take this opportunity to owe my thanks to all those involved in my training. It gives me great pleasure to express my gratitude towards all the individuals who have directly or indirectly helped me in completing this project. First of all I am extremely grateful to____________________________, for providing me such a strategic project in marketing for 35 days and for giving me an opportunity to work for M/s. Nawab Enterprises as research personnel. I would hereby take this opportunity to express my sincere gratitude to my company guide__________________________________. for his valuable guidance during the project period which helped me in completing the project successfully. The word of thanks also goes to all the staff of M/s. Nawab Enterprises who helped me a lot in completing the project. I also extend my special thanks to Prof_____________ Mentor, Summer Training Project for her kind support. Last but not the least my ingenious thanks to all the respondents, my colleagues and friends who granted their valuable time to make my research a success. Preface ________ is a well established organization in the field of Grocery Retail, Wholesale and Agency Services since 1932. The firm has an expertise in the blended Khada Masala which consists of selected best quality spices. The firm wants to know the preference of the form (Khada or Pisa) of Packaged Garam Masala by the consumers. Hence, an extensive market has been carried out in this regards and the following Market Research Report marks the beginning of the same. The firm wanted to commence the research from the Tier III cities of Indore and Ujjain as the production is planned to be carried out at a place nearby. PRIMARY RESEARCH OBJECTIVE * To find out the preferences of the consumers about packaged garam masala (khada masala and pisa masala) SECONDARY RESEARCH OBJECTIVE * Forecasting the demand for high quality packaged khada garam masala for domestic and commercial use. Exploratory Research Q. 1: On asking â€Å"aap aapke khane me kaunsa garam masala use karte hai? † The findings were: Q. 1. 1: on asking â€Å"aap khada masala kyu use karte hai? † The findings were: Q. 1. 2: On asking â€Å"Khade masale ki shudhta ki parakh kaise karte hai? † The findings were: Q. 1. 3: On asking â€Å"Aap khada masala kis tarah ki dish me prefer karte hai? † The findings were: Q. 1. 4: On asking â€Å"Kya aapko market mein khade masale me use hone wali sabhi items easily available ho jati hai? † The findings were: Q. 1. 5: On asking â€Å"aap pisa masala kyon use karte hai? , which means, why do the consumer use grounded masala? The findings were: Q. 1. 6: On asking â€Å"kya aapko pata hai branded pise masale me sabhi high quality items use hoti hai? † The findings were: Q. 1. 7: On asking â€Å"kya aap jante hai ki 75% caterers or Restaurants high quality khade masale use karte hai? † The findings were: Q. 2: On a sking â€Å"Agar aapko market mein khada masala packaged form mein sahi quality, sahi proportion, or sabhi variety mein mile toh kya aap uss product ko purchase karenge† The findings were: SWOT ANALYSIS STRENGHTS The firm is into the Spices business for a long period of time. * Firm has high level of expertise in Khada Masala Blending. * Popularity of Loose Khada Masala presently sold by the firm. WEAKNESS * No recognition of company’s brand name at a mass level. * Less availibilty of resources and labour. OPPORTUNITIES * Consumer will be attracted towards packaged form of khada masala available in right quality, right proportion and all variety. * No competitor in the market for packaged khada garam masala. * Novel Concept. THREATS * Entering of new firm with the same product may cause competition. Brands already present with the grounded (pisa) masala in the market. KHADA MASALA V/S PISA MASALA ON BASIS OF USAGE ON BASIS OF DEMAND CONCLUSION From the above shown fact s the first and foremost conclusion that we can draw is most people opt for pisa masala,and secondly there is demand for the quality product people are not striving towards the branded products they just want a better quality product and last and foremost people are willing to buy pacakaged form of khada masala in right quality, proportion and in every variety.